The Mindset Revolution

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What if you could decode the real reasons people buy, engage, and become loyal advocates? Not their age or postcode, but how they think? Welcome to ”The Mindset Revolution” with David Chadderton. This podcast challenges everything you thought you knew about customer behaviour, introducing the powerful STAR framework (Socialiser, Thinker, Adventurer, Realist). Discover the psychological secrets behind brands that truly connect, learn to craft experiences that resonate on a deeper level, and master the art of human-centred business in an increasingly automated world. Are you ready to see your customers – and your results – in a completely new light?

The Mindset Revolution & The STAR Framework

Dave is the author of The STAR Framework, available on Amazon in eBook, Paperback and Hardcover formats.

Grab your copy today!

In The STAR Framework, Dave reveals the power behind mindset marketing and STAR customer service, giving readers the blueprint to changing the way they approach their customers and decision makers. Backed by academics and peer-reviewed studies and papers, STAR translates the most complex and deep psychological approaches to the "why" consumers behave a particular way, and gives an actionable framework for connecting with them att every step of their personal journey.

Seeing people through a STAR lens is truly transformative.

Listen or read, and change the way you look at your customers today.

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Episodes

Sunday May 11, 2025

The Breaking Point

Sunday May 11, 2025

What if the way we've all been taught to understand customers is fundamentally flawed? In the premiere of The Mindset Revolution, David Chadderton argues that we're at a "breaking point." He unpacks the paradox of having more data but less real connection, challenges the effectiveness of demographic labels, and explores why so many "personalised" experiences fall flat. This episode sets the stage for a new era: Mindset Marketing. Tune in to discover why the STAR Framework is your essential guide to truly seeing – and serving – the human behind the click.